Deadly Ever After

Archive for the tag “marketing”

TELL ME ABOUT YOUR BOOK RELEASE

TODAY’S BREW: Coffee. A lot of it. You’ll see.

By Julie

We aren’t all wearing white blazers with the sleeves rolled up, sunglasses inside, sitting behind our huge desks admiring our business mullets in the mirror wall of our corner office from our oversized leather chairs. (This is my vision of an eighties marketing genius.)
THIS guy would probably spam the shit out of you on Twitter.
Buy my book, it’s my debut novella and my uncle said it’s the thing Stephen King wishes he wrote.
Or
I worked my ass off on this book that looked like a good idea at the time but you can all but have it, just please, please look at me.
The John Cusack friend of his that works at the ice cream shoppe or somesuch would have written this incredible work of imagination, and you would never hear about it over the din of White Blazer spamming his shit at you all day.
Where was I? Right. I’m convinced there is a happy medium of marketing yourself and your book, and I am speaking specifically to Twitter. I’ve seen so many spammers, as we all have, where you know nothing about them except their book link has been put out more than a hooker at a sailor convention. Then you have your friends, the people who you know probably more than your real life friends, and they have a release day and they tweet the link once and never again.
Here is my two cents:
IF I KNOW YOU AND LIKE YOU AND KNOW YOUR KID’S NAMES THEN I THINK YOU’RE WORTHWHILE. CHANCES ARE, IF I THINK YOU ARE WORTHWHILE, I THINK YOUR WORK IS WORTHWHILE. IF YOU HAVE A CERTAIN SPARK ABOUT YOU THAT MAKES ME WANT TO TALK TO YOU EVERY DAY, THAT SPARK WILL CERTAINLY SHOW IN YOUR WORK. SO TELL ME ABOUT IT.
We hear all day about spammers and how much we dislike them. But we never hear about the authors who work their tails off and never breathe a word about their novel. Guys, don’t be afraid to tell me your book is out! Don’t be afraid to be proud of your accomplishment. Remember, Twitter is a tool for us. Your followers follow you because they like you. These are the people that are going to enjoy reading your work, so tell them about it! Sometimes. Nicely. And then move on and say other stuff. I want to know there is more to you than the jokes you make, so rest assured, I want to hear about your book.
LET ME HELP YOU KICK WHITE BLAZER’S ASS.

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