Deadly Ever After

The Five Spot: Pam van Hylckama Vlieg

Today’s Brew:  I’m on straight Starbuckian Goodness.  Early day today.

by Kristen

We are unveiling a new feature on Deadly Ever After:  The Five Spot.  We ask people you care about five questions, and they answer.

To kick off this series, we chose my agent, Pam van Hylckama Vlieg of Foreward Literary.  Foreward is a new agency with a new attitude, so she was the perfect person to ask about what the heck is going on in publishing these days.

Many publishers are adopting a “hybrid” philosophy, but Foreward seems to be one of the first literary agencies to embrace this.  Can you tell us what a hybrid agency is what the advantages are?

We realize that clients want to publish in a myriad of different ways. Traditional, audio, self publishing, digital only, heck even video games. We want to make sure we can meet our client’s needs no matter what area of publishing they want to pursue.

Tell us about Fast Forward.

Fast Foreword is a digital short program. The books are almost novella length ranging from 15,000 – 25,000 words. We have a team in place to work with distributors and to get pesky things like covers and formatting handled. We believe that works like this are easy to produce and polish and can help build a fan base for a debut or an author who is already published. 

Do you think it’s more risky to be ahead of the trends or behind the trends as an agent or a publisher?

I think all things that are worth something are risky. But I think not keeping up with the times is dangerous. You don’t have to always be the first to do something, but being the very last usually means you’re losing whatever game you’re playing.

How do you feel that your background as a book blogger contributes to your success as an agent?

I think that as a blogger I came into agenting hyper aware of the market and who the key players are. I believe it gave me a different kind of education.

Publishing is changing rapidly.  What do you think we will see more of in the future?

More ways to exploit subrights!

Many thanks to Pam for these great answers!

About Pam van Hylckama Vlieg:


Pam van Hylckama Vlieg started her literary career as assistant to Laurie McLean in early 2012. By April Pam was promoted to Associate Agent at Larsen Pomada. In January of 2013 after selling twenty-one books in her first year of agenting Pam was promoted to agent. When Laurie McLean mentioned creating Foreword, Pam jumped at the chance to follow her mentor and create a new agency together.

Pam blogs at, and Brazen Reads. She partners her blogs with her local bookseller Hicklebee’s where magic happens daily.

Pam grew up on a sleepy little Podunk town in Virginia. She’s lived in the UK, several US states, and now resides in the Bay Area of California. She has two kids, two dogs, two guinea pigs, but only one husband. You can find her mostly on Twitter where she wastes copious amounts of time.


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