You’ve Got To Start Somewhere
Today’s Brew: Apple Caramel Pie coffee. It smells better than it tastes.
So you wrote a book. Congratulations! Now, how are you going to get people to read it?
I participated in a chat tonight that one chatter mentioned reading on a popular author’s blog (name not mentioned) that she was not going to blog as much in the new year because the only people who read writer blogs are other writers and she felt that blogging was a waste of her time. Since this is an established author, I’m sure she’s got a marketing machine behind her to get her books on and off the shelves and in to our hot little hands.
But what about the rest of us?
Sure, many of our most dedicated readers here at Deadly Ever after are in fact other writers. Most of our regulars at least host a blog. We don’t typically blog about writing techniques. Nor do we ever want to. There are many people who are going to tell you how to do things better than Julie and I will. We are still babes in this industry. It’s always been our focus to blog about the journey of writing these books, trying to get them published, as well as topics that relate to and inspire our books. We also post short fiction, because it gives the reader, whoever it is, a taste of what we do. We picked our message, our audience, and our focus and we stick with it. We also decided that we wanted to post often, so we do our best to deliver on schedule. People like consistency.
Who, as a group, reads more for pleasure than other writers? Not many people. So when our books, knock on wood, become available for world domination, our core audience will be there to enjoy them. Also, who reads blogs more than other bloggers? I’m always looking to see what other people do to draw a crowd to their site.
I think your peer group is a great place to start building an audience. After all, not everyone they know writes. Some of them like to read as well, and my hardcore reader friends are always hungry for new recommendations. They like it, they tell two friends, then they tell two friends, and the next thing you know, your name is on the New York Times Best Seller List.
(A girl can dream, can’t she?)
In my marketing for makeup artistry, the best people I can network with are other makeup artists. Not only can they talk about the pros and cons of different lip products for hours on end with me, but they are the biggest source of my jobs. I do all freelance work, and if people don’t know me, they can’t hire me. If someone needs an assistant, they need to call another artist. If someone is busy and can’t do a job, they need to call another artist. If they don’t know me and like me, they won’t call me.
Make friends in your peer group!
All of this reminds me of the episode of Sex and The City when Smith is upset that the only people who seem to notice his Absolute Hunk billboards are gay men. Samantha replies: “First come the gays then the girls, then… the industry.”
That picture never gets old. Sorry, guys, I just couldn’t help myself. :O)